Why every marketer needs to be a good negotiator

As a soccer mad Tottenham fan, transfer deadline day is a special time of the year – when I am truly gripped to my TV until midnight.

It’s that time of the year when every football fan stays up late to find out which superstar their manager has signed and also what big signings have been made by the competition.

We all know that some managers are special at this time of the year because of their ability to negotiate a great deal,  and a skill which just might make the difference in what position they occupy at the end of the season.

As a marketer of 15-years it made me reflect on one of the most important skills a marketer must possess and continually refine – the ability to negotiate.

A marketer who is strong in this area will not just help boost the effectiveness of their organisation’s marketing output but also make substantial savings in the process – something every CEO loves!

I have had the pleasure of working for some amazing companies and people in my career and yet I have rarely come across a marketer who feels comfortable or enjoys the challenge in being able to negotiate a fantastic deal for the brand they represent.

I must admit, I personally find it one of the most enjoyable parts of the job, as it provides a real opportunity to put your ability, career experience and people skills to the ultimate test.

On Tuesday 24th February, I will be running a negotiation training workshop in order to share my experience and provide a series of practical tips that will help marketers deliver more for less.

Hope to see you there!


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