Digital Word Of Mouth Marketing: Social Bookmarking

A Guide To Social Media Marketing For SMEs (Part 4)

Social Bookmarking sites provide a fantastic viral marketing weapon and like traditional word of mouth – plays an instrumental role in marketing effectiveness.

So far in my Guide To Social Media Marketing For SMEs, we have touched on the practical applications and benefits of using Twitter, LinkedIn and blogs – In this post, we will briefly look at some of the social bookmarking sites that you should be using as part of your integrated social media strategy.

Spreading the word…
Social bookmarks provide a fantastic route to market for your business and should be used to promote your brand communications, thought leadership articles and special reports in addition to any other information that you feel is quite useful to share. The way in which we communicate and share knowledge really has evolved over the last 5 years and social bookmarking sites have played a key role in how we now do things.

Blast from the past…
I remember in the old days (a few years back), when you had a feature report that was published online – basic practice would have included: getting the report on your website, adding it to your email signature and using it as a special feature in your client newsletter. However today, we live in a world where information can be global within minutes – creating an enormous opportunity for how we share knowledge/communications.

The benefits of bookmarking…

Social bookmarking sites should not just be viewed as a handy little tool for allowing you to manage your own information online, but should be embraced as a powerful media weapon that can play a major part in your social media strategy. In many ways social bookmarking sites operate like a marketing distribution channel for your business and like any distribution partner – you need to select the most relevant partner/s that will provide you with the greatest market reach for what you provide.

Add the WOW factor…
Remember, developing/selecting the content that you wish to promote and identifying the most effective channel for sharing this content is just the starting point – you must invest time/resource into how the end product will look (so that your content has the WOW factor) and will stand out. If you don’t already have an in-house creative/multimedia designer, then it is a good idea to look at getting support in this area as presenting reports etc using audio/visual effects can make a massive difference!

Key players…

For the purpose of this blog post , I have not included Twitter, LinkedIn and Blogging sites below as we have already covered these in detail in parts 1-3 of my guide to social media marketing (and we already know that we should be using them as part of our marketing strategy). The below are some of the most popular bookmarking/information share sites:

YouTube
Facebook
Digg
StumbleUpon
Reddit
Delicious

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