McCallum Layton Launch New Integrated Online Research Service

UK Research & Marketing Insight Consultancy McCallum Layton has launched a new online service that provides a fully integrated research and insight management solution comprised of three elements:- e-qual; e-quant and The Hub.

e-qual provides a variety of online qualitative research techniques including: focus groups, bulletin boards and bespoke web communities.

e-quant handles web-based and email-based surveys and provides online data analysis tools and reporting.

The Hub is the agency’s insight management portal through which clients can access their projects from anywhere in the world via a secure login.

Duncan McCallum, Founding Partner said “We are committed to providing our clients with additional benefits that will improve their bottom line. Our new service will not only provide clients with greater insight from their research but will also help them manage and disseminate the findings with greater speed and efficiency. Whilst providing clients with online services is not new to our agency, we have greatly enhanced our offering in this area to complement our other research services and solutions. In the last 12 months over 20 major new clients used our services including Greggs, O2, Vimto and Bosch, and we are excited about rolling out further new client services in 2010.”

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