Research In A Recession – How To Make Your Budget Go Further

This year at the 2009 Insight Show, we are delighted to be presenting 2 papers on the official conference programme:

Tuesday 30th June (12.15pm-1.00pm)
Bringing Segmentation To Life – A People Focused Approach

• Placing the customer at the heart of your approach
• Ensuring your segmentation has clear strategic applications
• Embracing segmentation to ensure a customer focused
strategy

Sarah Askew, Associate Director (McCallum Layton)
Matt Counsell, Partner and Head of Quantitative Research (McCallum Layton)
Mark Knight, Customer Insight Manager (Co-operative Pharmacy)

Wednesday 1st July (10.00am-10.45am)
Research In A Recession – How To Make Your Budget Go Further • Check list to optimise your research design
• Better ways to work with your agency in order to drive efficiency
• Cost saving methodologies and techniques

The session will provide some tips and hints for getting the most out of your insight budget in the current turbulent economic climate, and will suggest some cost-saving methodologies and techniques that you might not have thought of.

Julia Horlov, Partner and Head of Qualitative Research
Matt Counsell, Partner and Head of Qualitative Research

If you would like to find out more, please drop me an email on johnmccambley@mccallum-layton.co.uk or feel free to visit out stand on D141.

Thanks
John

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