“Head in the clouds, feet on the ground”

This is a presentation, which was delivered by Julia Horlov, Head of Qualitative Research; Matt Counsell, Head of Quantitative Research and Sarah Askew, Research Manager (McCallum Layton) at the 2008 Insight Show.

The presentation looks at using quantitative analysis to refine qualitative insight.

To request a copy of this presentation, please email johnmccambley@mccallum-layton.co.uk

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