The Changing Consumer…

Much evidence suggests that the next 12-18months ahead will see record levels of unemployment, more interest rate cuts and an economy that is heading further in the wrong direction, but now is the time, more than ever before to truly get under the skin of your consumer in such a volatile market.

Research is simply not (as some see) a cost to the business, but a critical strategic activity that is needed to help any brand align for the tough times that lie ahead. Those companies who invest in truly understanding the changing buying habits of their customer/consumers over the short-medium term will gain the strategic advantage in the long term and steal a march on the competition when the dust settles.


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