Attitudes Towards The Recession

In October/November 2008, we carried out an in-depth piece of research which looked at how the current economic downturn is affecting purchasing behaviours and future buying intentions between consumers from differing generations (with a sample split between 18-29 year olds and 30+ year olds).

25% of 18-29 year olds believe their disposable income will increase in 2009…
44% of the combined sample will continue with their changes to spending habits (even after the current climate has improved)…
67% of 30+ year olds believe there will be an increase in crime as a result of the current climate…

To find out more about our results, findings and recommendations, please drop me an email at johnmccambley@mccallum-layton.co.uk

Click on the link “Attitudes Towards The Recession” to watch our short video clip.

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