Leeds based research & marketing insight consultancy McCallum Layton has recently expanded its range of services to include sensory testing. Headed by Vivien Wilton-Middlemass, who has over 20 years experience in sensory testing, the agency has developed its own bespoke sensory testing unit and panel in Leeds which offers cost-effective testing across the food and drink, FMCG and cosmetic industries.


Vivien was awarded Business Woman of the Year and made a Fellow of The Royal Society of Arts for her innovation and contribution to the food and drink industry in 1987 and 1989 respectively.


This year has already seen the agency strengthen its insight and marketing teams and also expand its CATI unit as a result of new, long-term business wins throughout 2007-08.


Founding Partner Duncan McCallum said, “We have already had a lot of interest in our new Sensory Testing Unit which was developed as part of an ongoing plan to provide clients with an even greater range of services.”